One of the ideas I found most interesting was his discussion of teenage smoking: why it is "contagious" and why it is "sticky". These ideas have implications for anti-smoking campaigns aimed at teens. Apparently, we are doing it all wrong.
Friday, February 8, 2013
Book 9: The Tipping Point
I really enjoyed this. Malcolm Gladwell can literally take part of the New York City phone book and make an interesting story out of it.
One of the ideas I found most interesting was his discussion of teenage smoking: why it is "contagious" and why it is "sticky". These ideas have implications for anti-smoking campaigns aimed at teens. Apparently, we are doing it all wrong.
One of the ideas I found most interesting was his discussion of teenage smoking: why it is "contagious" and why it is "sticky". These ideas have implications for anti-smoking campaigns aimed at teens. Apparently, we are doing it all wrong.
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