Chip and Dan Heath use a memorable metaphor to explain what it's like to make a change in one's personal life or in an organization's behavior. The authors elaborate on their metaphor (riding an elephant) in three ways: examining the rider, the elephant, and the path that the elephant is on. In real life, those elements overlap somewhat, so the metaphor is not so tidy, and I sometimes found myself wondering which element a particular section was discussing.
Though not perfect, it was definitely worth reading, and I've thought about riding an elephant as I've thought about change.
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